Flickr Flux

 In a world inundated with visual stimuli, Flickr Flux explores the impact of image overload and consumption focusing on the saturation of visual content from Instagram. The constant stream of images we encounter daily blurs the boundaries between meaningful engagement and mindless scrolling, challenging our ability to retain and process visual information. Flickr Flux takes a tangible approach to this concept by creating physical representations of image consumption.

The flipbooks simulate scrolling through Instagram's endless timeline, where curated content competes for attention amidst a sea of visual noise. Using transparency film, the images are layered and obscured, creating a composite image that mirrors the blurred effect of our overwhelmed minds, mimicking the blurred lines between what we see and what we remember. The flipbooks challenge our ability to retain and process visual information but also raise questions about the environmental repercussions of image overload.

Emphasizing visual pollution generated by excessive advertising and digital clutter, the artwork prompts viewers to consider the broader impact of our digital imprint and consumption habits on the physical world. Flickr Flux empowers individuals to navigate image consumption mindfully, confronting constant visual stimulation. Exploring curation, attention span, memory, and personal empowerment, encouraging deeper engagement with visuals and resistance to detachment. This artwork provokes reflection on the paradox of image consumption, addressing the impact of social media algorithms and the struggle for clarity amidst the visual deluge.